We use Google Analytics 4 on our public Showit website to understand how visitors find and use the website, evaluate website performance, and improve our content and navigation.
Google Analytics is provided by:
Google Ireland LimitedGordon House
Barrow Street
Dublin 4
Ireland
Depending on your consent choices, Google Analytics may process information such as:
- Pages visited;
- Date, time, and duration of visits;
- Interactions with website content;
- Referring websites and campaign information;
- Browser, device, operating-system, and screen information;
- General geographic information;
- Technical network and online-identifier information; and
- Events relating to navigation and website use.
Google Analytics is configured to operate according to the consent status communicated through CookieScript. Analytics cookies and analytics storage are not enabled unless you provide the required consent. If analytics consent is not granted, analytics storage remains denied and Google Analytics operates only in the limited manner supported by the configured consent settings.
The legal basis for consent-based analytics processing is Article 6(1)(a) GDPR. Access to or storage of analytics information on your device is based on Section 25(1) TDDDG.
You may withdraw or change your consent at any time through the cookie settings control on our website. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
Our current Google Analytics data-retention settings are:
- Event data: 14 months; and
- User data: 14 months.
These retention settings apply to the relevant user-level and event-level data maintained through Google Analytics and do not necessarily affect aggregated reporting data.
Google Signals and user-provided data collection are not currently enabled. We do not currently use Google Analytics to submit customer email addresses or other user-provided identifying information to Google for analytics or advertising matching.
Our Google Analytics configuration applies to the public Showit website. It does not currently provide analytics tracking inside the separately hosted Uscreen membership platform.
Google and its subprocessors may process data outside the European Economic Area. Such transfers are made using an applicable adequacy decision, including the EU–US Data Privacy Framework where available, or appropriate safeguards such as the European Commission’s Standard Contractual Clauses.
More information is available in Google’s Privacy Policy and its information about Google Analytics data safeguards.